Luscious packaging [of the reusable kind] – where has it gone?
I wrote about album art sometime ago – why do we buy music? Could it be the artwork that prompts a purchase? Read about it here.
While we have seen examples of slick single-use packaging [electronics, vodka], there have not been many examples of truly luscious and reusable packaging and protective covers. And by luscious, I do not mean good looking, white, a model of restraint and high design. I mean something with real chutzpah – something clearly pushed for by an aggressive design team. A product that magically made it to mass production, crafted with high quality materials.
Presenting the Contax T compact 35mm film camera. The all-manual camera is brilliant – great lens, great machine, titanium construction. With wide swaths of neither glass nor plastic in evidence, the transparent windows are made of synthetic sapphire, the shutter button of synthetic ruby. It is a good street shooter which takes great photos. What protects this during everyday use? A case made of real suede dyed grey and lined with crimson velvet. Magnetic clasps hold it closed. Pity about the synthetic leather nameplate. Look on.