Once the most common of sweeteners, it is now a rarity in much of the developed world, having been dethroned by corn syrup of the regular and the high-fructose variety. The insidious nature of this transition is documented in King Corn – this film should be on your Netflix list, if it is not already [in much the same way that Fast Food Nation should be on many more bookshelves – Amazon has them used from $0.60, so there’s really no excuse, is there?]. Sugar is now making a gradual comeback in these markets, supported by the trend towards the consumption of more ‘natural’ products.
Pepsi Natural / Pepsi Raw is one such product that we wrote about – but what if you’re partial to Coke? While there’s no US produced Coke [yet] that uses sugar as a sweetener, Coke from Mexico was always an option. That is no longer the case – we’ve spotted product of Mexican origin with [the now-entirely-untouchable-by-those-who-shop-at-Whole Foods] corn syrup. Those who reside in India have had it pretty good all this time – sugar very much rules the roost. Here, Coke uses sugar, as does everyone else. There is no substitute.