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Posted in good design, good people, things we like by hemmant jha on July 10, 2009

Less and More : The Design Ethos of Dieter Rams.

A retrospective worthy of your attention is this show about the work of Dieter Rams and his team for Braun, Germany. This show, currently on view at the Fuchu Art Museum, just outside Tokyo, presents the remarkable and reliably consistent high-quality work and the philosophy of this company and its people. While the title of the show features the name of Dieter Rams alone, there were undoubtedly many other very noteworthy contributors – in design, management, marketing, manufacturing, engineering who made all of this possible.

From the press release : 

In this exhibition, the products of Rams and Braun Design Team are displayed alongside sketches, prototypes, mock-ups, and other items – a total of over 300 exhibits providing important clues for elucidating the designer’s philosophy. In addition, to depict the cultural backdrop within which Rams and the Team worked, many historical designs and artworks are exhibited. With three themes and seven sections, the exhibition is much more than a Dieter Rams retrospective; it provides an overview of the 20th century’s currents of Modernism and modernisation. From our position as the consumers and manufacturers of the 21st century, we can look back on this history – with its legacy of greatly accelerated lifestyle and industry – and see clearly both the problems and the great potential inherent in design.

If there’s one design show you make time for this year, I suggest it be this one. There’s an accompanying [very competently put together] 807 page catalog / book as well. It is informative, educational and entertaining and belongs on the bookshelf of anyone with an interest in good design – fortunately, one does not have to travel abroad to get one.

In the coming weeks, this blog will present examples of classic Braun design that we have in our collection – stay tuned.

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2 Responses

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  1. Michael Baumberger said, on July 12, 2009 at 4:24 pm

    I have got to see this book… you have it, no?

  2. hemmant jha said, on July 12, 2009 at 4:39 pm

    Yes, I do – I’ll bring it along…although, if there’s one modern design / mass production well done book you could buy sight unseen, this would be it. Any shortcomings the book might have [not saying there are many, or any] are more than compensated for by the quality of work featured within.


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