Posted in things we like by hemmant jha on December 28, 2009

Ito En tea.

The benevolent, smiling face of the ever aglow Dr. Andrew Weil peeks out of the backs of  the diminutive cans of Ito En unsweetened tea, tucked away on shelves bursting with wholesome goodness [at your local Whole Foods, possibly elsewhere].

Celebrity endorsements usually have the reverse effect around here – product reinstated on shelf, we walk by. In this instance, that proved difficult – the package was small and attractive like other examples of Japanese design, the message was clear and compelling. Depending on type of tea, one imbibes 171mg of Polyphenols or 152mg of Catechin. When the drudgery of whatever you’re doing gets to you, grab a can.


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