Posted in things we like by hemmant jha on April 27, 2010

everyday design : bottled goodness.

Growing up in India, it was generally regarded that a bottled product was manufactured under hygienic conditions – and that it was safer and better to consume than something about whose lineage one knew nothing, aka, something made fresh by entities unknown. Entities unknown included [and still include] the entire cadre of kitchen and service staff at any dining establishment, posh or otherwise. A Coke was less likely to cause grief than an unmarked glass of lemonade – simplistic, but that’s just how it was.

Whether this assumption was driven by relentless advertising, fueled by stunningly large marketing budgets, or by slogans generally pithy and meaningless, one will never know. Presented below is a shortlist of campaigns from this piece on – for more comprehensive coverage going back to 1886, please visit this link to the Library of Congress.

1969: “It’s the Real Thing”

1974: “Look Up America”

1976: “Coke Adds Life”

1979: “Have a Coke and Smile”

1982: “Coke is It”

1986: “Catch the Wave (Coca-Cola)”

1987: “When Coca-Cola Is a Part of Your Life, You Can’t Beat the Feeling”

1988: “You Can’t Beat the Feeling”

1989: “Official Soft Drink of Summer”

1990: “You Can’t Beat the Real Thing”

1993-1999: “Always, Coca-Cola”

Especially in the developed world, the situation is changing – bottled products are now regarded as being composed of ingredients either ordinary or unpronounceable, and traces of the corporate response to these concerns can now be seen. Debatable sanitary / safety benefits aside, a bottled product is unlikely to be a better source of nutrition and sustenance than something made fresh.

Ethnic supermarkets are such a marvelous repository of edible goods from across the world – the larger the market, the more the aisles, the more the aisles, the more the chance that something exciting, hitherto unseen, lurks around the corner. In this post are presented examples of bottled goods – all manner of sauces and drinks. Taste tests and health concerns aside, the imagery alone warrants documentation of these goods.

This post picks up where 179 ‘vacuum packed goodness’ and 180sealed goodness’ left off.


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