thinkmore

207

Posted in good design, things we like, tools of the trade by hemmant jha on September 22, 2010

It’s called comfort food for a reason, and every culture has its own. Awash in new-fangled cooking techniques, provenance laden menus, artisinal, fashionable-yet-coy foods, critters, critics, restaurants and restaurateurs, the simple and generally pleasurable act of eating has become heavy and ponderous. To the rescue are comfort foods – simple, proven, tasty, nothing terribly exciting.

These little chocolate bars from Meiji are just that. Clear flavors that bring back childhood memories of chocolate [unless you grew up relishing 90% dark, or bacon and paprika infused versions]. They’re not too smooth, or too rough, or too black, regardless of what the wrappers say. And they’re guaranteed to bring out a little smile in you – small, simple pleasures. What more could one ask of a package not 2 inches across?

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