Posted in things we like by hemmant jha on November 23, 2010

everyday design, Japan.

Hi-Chew candy by Morinaga, Japan. Featured flavor is grape, and is clearly the inspiration for Purple Drink, the beautifully candy-like soft serve at Momofuku Milk Bar, NYC. Apple is also very good, and there are no bad flavors. There’s a clear textural difference between the individually foil-wrapped ‘made in Japan’ version, and the paper wrapped version from Taiwan – Japan wins hands down, but there are no losers in this contest.


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